Trek Bicycle Corporation’s president John Burke believes the bicycle is the solution to a number of the world’s pressing concerns—if leaders in his industry are willing to shift their focus toward advocacy.
 AMD built concise websites to tell the stories of how the company fueled the success of several of its globally-recognized partners — teams who rely on technology for their success.  Technology can tilt the playing field, even in a sport most people dismiss as anything but. One of my personal favorite projects was this corporate feature regarding the role of AMD technology in Trek’s design process.  Over the past decade and a half, as Michael Lewis reports, a Darwinian shift has altered how baseball teams are assembled and maintained. |
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