A word about 2010: “client”

dudes

// < ![CDATA[ var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); // ]]> // < ![CDATA[ try { var pageTracker = _gat._getTracker("UA-13210419-1"); pageTracker._trackPageview(); } catch(err) {} // ]]> The Client will drive the conversation in 2010. And the message remains critical. © 2009 • Stuart Wade [...]

FG Squared: all-new site

fg2.3

I’m delighted to report that my clients/colleagues/pals at FG2 have relaunched the company site — a project many months in the making, and a site I helped to devise and write.

Virtual highball: corporate social networking

don_draper

Back in the early 1960s, legions of product managers in skinny ties and shirtsleeves would put workers into teams using the cutting-edge technologies of the day: the switchboard gal, the IBM Selectric and the memorandum. Forty years later, the wireless age makes connecting people who work in the same organization far quicker and more efficient, right?

Vignette: Target controls arsenal

vignette

“Think of all the hats we wear in a single day: parent, executive, coach, personal financier. What if organizations knew enough to target us in a way that was relevant to our persona at any given time?”

FG Squared: Hit ‘Publish!’

fgsquared1

In the Web 2.0 era, where publishing your work has never been easier nor more immediate, sharing know-how happens instantaneously.