According to Edward Tufte, Microsoft CEO Steve Ballmer no longer allows internal pitches in PowerPoint. Given the rise of concise communication and mobile/social trends, could a move toward “one-pagers” really be a surprise? Recently I worked alongside a technology executive who prefers that his reports brief him in the form of a single-sided Word document. [...]
 // < ![CDATA[ var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); // ]]> // < ![CDATA[ try { var pageTracker = _gat._getTracker("UA-13210419-1"); pageTracker._trackPageview(); } catch(err) {} // ]]> The Client will drive the conversation in 2010. And the message remains critical. © 2009 • Stuart Wade [...]  Back in the early 1960s, legions of product managers in skinny ties and shirtsleeves would put workers into teams using the cutting-edge technologies of the day: the switchboard gal, the IBM Selectric and the memorandum. Forty years later, the wireless age makes connecting people who work in the same organization far quicker and more efficient, right?  The Hotel Yearbook 2009 is a forum where the world’s leading industry experts will share their views and insights on the trends, events and people that they expect will shape the year to come.  Trek Bicycle Corporation’s president John Burke believes the bicycle is the solution to a number of the world’s pressing concerns—if leaders in his industry are willing to shift their focus toward advocacy.  “Think of all the hats we wear in a single day: parent, executive, coach, personal financier. What if organizations knew enough to target us in a way that was relevant to our persona at any given time?”  In the Web 2.0 era, where publishing your work has never been easier nor more immediate, sharing know-how happens instantaneously.  Technology can tilt the playing field, even in a sport most people dismiss as anything but. One of my personal favorite projects was this corporate feature regarding the role of AMD technology in Trek’s design process. Coke Corporate Bio Long on Fizzle, Not Sizzle ‘Real Thing’ examines company’s ambition in tedious detail © 2009 • Stuart Wade • all rights reserved The princely sum I’ll earn for writing this review will barely make a dent in my annual consumption outlay for Coca-Cola. |
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