A word about 2010: “client”

dudes

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The Client will drive the conversation in 2010.
And the message remains critical.
© 2009 • Stuart Wade • all rights reserved
With the continued rise of social media, a sluggish [...]

Words, Weblogs: Bring it, people

dsc_6877

I scoured the HREF=”http://en.wikipedia.org/wiki/Series_of_tubes “>Series of Tubes to learn all I can regarding content and strategy for company blogs

Virtual highball: corporate social networking

don_draper

Back in the early 1960s, legions of product managers in skinny ties and shirtsleeves would put workers into teams using the cutting-edge technologies of the day: the switchboard gal, the IBM Selectric and the memorandum. Forty years later, the wireless age makes connecting people who work in the same organization far quicker and more efficient, right?

The Hotel Yearbook 2009

Hotel Yearbook 2009

The Hotel Yearbook 2009 is a forum where the world’s leading industry experts will share their views and insights on the trends, events and people that they expect will shape the year to come.

The future according to Trek

bikelane

Trek Bicycle Corporation’s president John Burke believes the bicycle is the solution to a number of the world’s pressing concerns—if leaders in his industry are willing to shift their focus toward advocacy.

Vignette: Target controls arsenal

vignette

“Think of all the hats we wear in a single day: parent, executive, coach, personal financier. What if organizations knew enough to target us in a way that was relevant to our persona at any given time?”

FG Squared: Hit ‘Publish!’

fgsquared1

In the Web 2.0 era, where publishing your work has never been easier nor more immediate, sharing know-how happens instantaneously.

Building a better bike

trek

Technology can tilt the playing field, even in a sport most people dismiss as anything but. One of my personal favorite projects was this corporate feature regarding the role of AMD technology in Trek’s design process.

From the Archives: Review of “The Real Thing”

Coke Corporate Biog Long On Fizzle, Not Sizzle
‘Real Thing’ examines company’s ambition in tedious detail

The princely sum I’ll earn for writing this review will barely make a dent in my annual consumption outlay for Coca-Cola.