A word about 2010: “client”

dudes

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The Client will drive the conversation in 2010.
And the message remains critical.
© 2009 • Stuart Wade • all rights reserved
With the continued rise of social media, a sluggish [...]

FG Squared: all-new site

fg2.3

I’m delighted to report that my clients/colleagues/pals at FG2 have relaunched the company site — a project many months in the making, and a site I helped to devise and write.

Words, Weblogs: Bring it, people

dsc_6877

I scoured the HREF=”http://en.wikipedia.org/wiki/Series_of_tubes “>Series of Tubes to learn all I can regarding content and strategy for company blogs

Virtual highball: corporate social networking

don_draper

Back in the early 1960s, legions of product managers in skinny ties and shirtsleeves would put workers into teams using the cutting-edge technologies of the day: the switchboard gal, the IBM Selectric and the memorandum. Forty years later, the wireless age makes connecting people who work in the same organization far quicker and more efficient, right?

The Hotel Yearbook 2009

Hotel Yearbook 2009

The Hotel Yearbook 2009 is a forum where the world’s leading industry experts will share their views and insights on the trends, events and people that they expect will shape the year to come.

The future according to Trek

bikelane

Trek Bicycle Corporation’s president John Burke believes the bicycle is the solution to a number of the world’s pressing concerns—if leaders in his industry are willing to shift their focus toward advocacy.

Vignette: Target controls arsenal

vignette

“Think of all the hats we wear in a single day: parent, executive, coach, personal financier. What if organizations knew enough to target us in a way that was relevant to our persona at any given time?”

CSE: The Paceline

plgrab

Reasons to Still Love the Tour de France

Phil Liggett. It begins and ends with the dulcet tones of That Voice that ushers so many of us through the month of July. Throw in the OLN/VS. theme music and you’ve got yourself an annual “goosebumps” scenario.

The Devil. Every sport has its self-appointed, unsanctioned mascot. The Devil is about as authentic-looking (I suppose) as they come.

Corporate microsites

amdsportscom

AMD built concise websites to tell the stories of how the company fueled the success of several of its globally-recognized partners — teams who rely on technology for their success.

Q&A: Chris Fowler

ESPN

In July 2007, I spoke with ESPN’s Chris Fowler, a longtime friend of US Postal/Discovery, who weighed in from London on an extraordinary weekend convergence of global sports events.