wadecomms.com

FG Squared: Hit ‘Publish!’

In the Web 2.0 era, where publishing your work has never been easier nor more immediate, sharing know-how happens instantaneously.

Technology can tilt the playing field, even in a sport most people dismiss as anything but. One of my personal favorite projects was this corporate feature regarding the role of AMD technology in Trek’s design process.

From the Archives: Review of “The Real Thing”

Coke Corporate Bio Long on Fizzle, Not Sizzle ‘Real Thing’ examines company’s ambition in tedious detail © 2009 • Stuart Wade • all rights reserved The princely sum I’ll earn for writing this review will barely make a dent in my annual consumption outlay for Coca-Cola.

The Recline of Civilization

Good news, La-Z-Boys and La-Z-Girls: Easy chairs are better looking and more loaded with extras than ever From Archie Bunker to Frasier’s dad to Joey and Chandler, why are overstuffed chairs with pop-up footrests so important to Americans?

Men of Letters

Yes, we were kidding, but what of the legitimate letter-writing eccentrics, or even normal consumer complaintants out there? What kind of treatment can they expect? Fear of litigation and the pressure for politically correct communication offers a rare glimpse into the process of how corporate letters are presently composed. Say what you will about our maturity level, what we found in the pranking process revealed much more than met the eye about how corporations communicate with the unwashed masses.

Media praise for “Drop Us A Line… Sucker”

“…the deadpan and gullible responses from major corporations, especially when read aloud, brings on fits of laughter.” – The New York Times Book Review “As a hobby, Stuart and James Wade like to write letters proposing something silly just to see what sort of answer they get.” – Charles Osgood, CBS Radio Network “There is [...]

Fun with Triple-barrel names

© 2011 • Stuart Wade • all rights reserved Lee Harvey Korman, Stevie Ray Charles, F. Scott Baio, Andrew Lloyd Bentsen, Edgar Allen Funt, James Earl Scruggs, F. Murray The K., Anna Nicole Simpson, Joe Don Knotts, Charles Nelson Rockefeller, Joyce Carol Burnett, Melissa Joan Rivers, Sandra Day George, Jamie Leigh Majors, Kenny Wayne Gretzky, Sarah [...]

Nick: What Went Wrong

One Thousand Years of Spin

© Stuart Wade • all rights reserved The Millennium’s Greatest PR Moments The Globe and Mail —1000. World fails to end. Advisers to Norwegian King Olaf convince him to take full credit. At press conference, however, the over-committed monarch only has time to answer two questions before resuming blood-feud with the Danes.