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The Client will drive the conversation in 2010.
And the message remains critical.
© 2009 • Stuart Wade • all rights reserved
With the continued rise of social media, a sluggish [...]
The Hotel Yearbook 2009 is a forum where the world’s leading industry experts will share their views and insights on the trends, events and people that they expect will shape the year to come.
Trek Bicycle Corporation’s president John Burke believes the bicycle is the solution to a number of the world’s pressing concerns—if leaders in his industry are willing to shift their focus toward advocacy.
Reasons to Still Love the Tour de France
Phil Liggett. It begins and ends with the dulcet tones of That Voice that ushers so many of us through the month of July. Throw in the OLN/VS. theme music and you’ve got yourself an annual “goosebumps” scenario.
The Devil. Every sport has its self-appointed, unsanctioned mascot. The Devil is about as authentic-looking (I suppose) as they come.
In the Web 2.0 era, where publishing your work has never been easier nor more immediate, sharing know-how happens instantaneously.
Technology can tilt the playing field, even in a sport most people dismiss as anything but. One of my personal favorite projects was this corporate feature regarding the role of AMD technology in Trek’s design process.
Yes, we were kidding, but what of the legitimate letter-writing eccentrics, or even normal consumer complaintants out there? What kind of treatment can they expect? Fear of litigation and the pressure for politically correct communication offers a rare glimpse into the process of how corporate letters are presently composed. Say what you will about our maturity level, what we found in the pranking process revealed much more than met the eye about how corporations communicate with the unwashed masses.
“…the deadpan and gullible responses from major corporations, especially when read aloud, brings on fits of laughter.”
– The New York Times Book Review
“As a hobby, Stuart and James Wade like to write letters proposing something silly just to see what sort of answer they get.”
– Charles Osgood, CBS Radio Network
“There is no truth to the [...]
“Pottersville Nick” vs. “Bedford Falls Nick”: An analysis.
By popular demand.
© 2000 • Stuart Wade • all rights reserved