Trek Bicycle Corporation’s president John Burke believes the bicycle is the solution to a number of the world’s pressing concerns—if leaders in his industry are willing to shift their focus toward advocacy.
 Reasons to Still Love the Tour de France Phil Liggett. It begins and ends with the dulcet tones of That Voice that ushers so many of us through the month of July. Throw in the OLN/VS. theme music and you’ve got yourself an annual “goosebumps” scenario. The Devil. Every sport has its self-appointed, unsanctioned mascot. The Devil is about as authentic-looking (I suppose) as they come.  In July 2007, I spoke with ESPN’s Chris Fowler, a longtime friend of US Postal/Discovery, who weighed in from London on an extraordinary weekend convergence of global sports events. |
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