I’m delighted to report that my clients/colleagues/pals at FG2 have relaunched the company site — a project many months in the making, and a site I helped to devise and write.
 The Hotel Yearbook 2009 is a forum where the world’s leading industry experts will share their views and insights on the trends, events and people that they expect will shape the year to come.  Trek Bicycle Corporation’s president John Burke believes the bicycle is the solution to a number of the world’s pressing concerns—if leaders in his industry are willing to shift their focus toward advocacy.  “Think of all the hats we wear in a single day: parent, executive, coach, personal financier. What if organizations knew enough to target us in a way that was relevant to our persona at any given time?”  AMD built concise websites to tell the stories of how the company fueled the success of several of its globally-recognized partners — teams who rely on technology for their success.  The independently run House of Tutors prepares students for academic success.  In the Web 2.0 era, where publishing your work has never been easier nor more immediate, sharing know-how happens instantaneously.  Technology can tilt the playing field, even in a sport most people dismiss as anything but. One of my personal favorite projects was this corporate feature regarding the role of AMD technology in Trek’s design process. |
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