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Unusual Business Requests Are No Joke
-Good-natured responses stand out
We asked; they replied. Lamely. Wondering how businesses would reply to the ridiculous, my business-partner brother and I spent 18 months sending off-the-wall letters to organizations worldwide, posing the most ridiculous – but just possibly legitimate – questions we could concoct. Our letters got noticed and were taken seriously.
“…the deadpan and gullible responses from major corporations, especially when read aloud, brings on fits of laughter.”
– The New York Times Book Review
“As a hobby, Stuart and James Wade like to write letters proposing something silly just to see what sort of answer they get.”
– Charles Osgood, CBS Radio Network
“There is no truth to the rumor that Ralston Purina has a dog food called Squirrel Blend.”
– Austin American Statesman
“Test[s] the limits of outlandishness…their joy doesn’t come from wounding someone’s pride…[but] from seeing the written reaction to their absurdity.”
– Washington (DC) City Paper
“Prankster brothers who get their kicks out of tweaking humorless companies…”
– Associated Press
“…masterfully constructed.”
– Reuters
“The sort of people customer relations folks want to strangle.”
– Crain’s
“Tip for customer relations departments…a little levity can promote brand loyalty, even from goofballs.”
– Chicago Tribune
“I give top marks to those companies that responded promptly and with generosity.”
– Lucy Kellaway, Financial Times of London
“…the deadpan and gullible responses from major corporations, especially when read aloud, brings on fits of laughter.” – New York Times Book Review. © 2011 • Stuart Wade • all rights reserved Lee Harvey Korman, Stevie Ray Charles, F. Scott Baio, Andrew Lloyd Bentsen, Edgar Allen Funt, James Earl Scruggs, F. Murray The K., Anna Nicole Simpson, Joe Don Knotts, Charles Nelson Rockefeller, Joyce Carol Burnett, Melissa Joan Rivers, Sandra Day George, Jamie Leigh Majors, Kenny Wayne Gretzky, Sarah Michelle Phillips, Jennifer Jason Priestley, Alexander Graham Nash, Sir Arthur Conan O’Brien, Jean-Claude Akins, E.G. Gordon Liddy, L. Ron Palillo, C. Thomas Pynchon, George Bernard Goetz, Ralph Waldo Pepper, George Washington Irving, Frank Lloyd Bridges, Vincent Van Morrison, Francis Scott Bakula, Robert Penn Gillette, Jamie Lynn Swann, Michael Ian Anderson, Terence Trent Reznor, Zora Neal Hefti, Philip Seymour Cassel, John Philip Roth, Jean-Jacques Cousteau, George Rogers Hornsby, Harry Dean Jones, Tommy Lee Meriwether, Billy Bob Hope, Lisa Marie Osmond, William Henry Gibson, Julia Louis-Anderson, Martin Luther Vandross, Jan-Michael Jordan, J. Edgar Winter, Billy Ray Bolger, Tennessee Ernie Kovacs, Mary Stuart Margolin, Tammy Faye Dunaway, Ellie May Sarton, Chris Makepeace Thackeray, Jerry Jeff Goldblum, Sally Jesse Ventura, David Ogden Nash, F. Lee Grant, David Alan Suess, Hans Christian Slater, Roscoe Lee Atwater, Johann Sebastian Cabot, Mary Elizabeth Montgomery, Jonathan Taylor Dane, John Cameron Diaz, Anthony Michael Landon, Bruce Jay North, Gypsy Rose Marie, Norman Vincent Price, Sarah Jessica Savitch, Olivia Newton Minnow, Sugar Ray Liotta, Marvelous Marvin Hamlisch. “Pottersville Nick” vs. “Bedford Falls Nick”: An analysis.
© Stuart Wade • all rights reserved
The Millennium’s Greatest PR Moments
The Globe and Mail
—1000. World fails to end. Advisers to Norwegian King Olaf convince him to take full credit. At press conference, however, the over-committed monarch only has time to answer two questions before resuming blood-feud with the Danes. read more One Thousand Years of Spin » |
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