 Hotel Yearbook 2009 What should the worldwide hotel industry be expecting during this moment of economic retrenchment? From seizing opportunity in crisis to the war for talent, The Hotel Yearbook 2009 (for which I served as editor) is a forum where the world’s leading industry experts analyze the year to come.
Trek’s John Burke: Advocacy Is the Future The world keeps spinning and with it obesity is on the rise, traffic congestion keeps getting worse and the number of megacities (population 10 million or more) has exploded. Trek Bicycle Corporation’s president John Burke believes the bicycle is the solution—if leaders in his industry are willing to shift their focus toward advocacy.
With my stellar AMD teammates, I managed the organization’s first microsites [sadly, all now defunct] promoting the company’s technology partnerships in F1, cycling, and NASCAR. Springbox designed and co-wrote these superb sites.
When interactive pioneers FG SQUARED looked for content strategy and copywriting, my work contributed to several initiatives including the company weblog.
Coke Corporate Bio Long on Fizzle, Not Sizzle © 2009 • Stuart Wade • all rights reserved The princely sum I’ll earn for writing this review will barely make a dent in my annual consumption outlay for Coca-Cola.
Here’s the dilemma: You are a Major League Baseball team’s general manager, and you have $50 million to spend on 25 baseball players. Your rival, however, has $150 million. How do you compete? read more Review: Moneyball » Good news, La-Z-Boys and La-Z-Girls: Easy chairs are better looking and more loaded with extras than ever From Archie Bunker to Frasier’s dad to Joey and Chandler, why are overstuffed chairs with pop-up footrests so important to Americans? |
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