When the Discovery Channel Pro Cycling team “turned green,” its website, The Paceline, did also. It was a pleasure to edit and publish this bicycling advocacy presentation, originally a speech presented by Trek president John Burke.
Trek’s John Burke: Advocacy Is the Future
The world keeps spinning and with it obesity is on the rise, traffic congestion keeps getting worse and the number of megacities (population 10 million or more) has exploded.
Trek Bicycle Corporation’s president John Burke believes the bicycle is the solution—if leaders in his industry are willing to shift their focus toward advocacy.
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