wadecomms.com » A word about 2010: “client”

A word about 2010: “client”

The Client will drive the conversation in 2010.
And the message remains critical.

With the continued rise of social media, a sluggish global economy, and a shrinking media landscape clients will soon be taking the “private-label content” route.

Like never before, business influencers will shape trends directly, connecting with audiences across multiple platforms. It’s the Great Content Migration of 2010, where the message bypasses normal means and leaves for good its dependence on traditional media to be heard.

But those who establish the trends are also extremely busy people. Because they lack time to cultivate and capture their fantastic thinking in columns, articles, speeches, and other forms of content, they are going to need help to position themselves and their brands/organizations.

Private label content will be huge in 2010, as organizations begin to add their own, self-published ideas [and venues] to marketing strategies. Whoever can adapt fastest to take advantage of compelling private label content will benefit. This move toward DIY content in organizations will last beyond the current economic moment.

A word about 2010: “client”

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