“…the deadpan and gullible responses from major corporations, especially when read aloud, brings on fits of laughter.”

– New York Times Book Review.

“As a hobby, Stuart and James Wade like to write letters proposing something silly just to see what sort of answer they get.”

– Charles Osgood, CBS Radio Network

“There is no truth to the rumor that Ralston Purina has a dog food called Squirrel Blend.”

– Austin American Statesman

“Test[s] the limits of outlandishness…their joy doesn’t come from wounding someone’s pride…[but] from seeing the written reaction to their absurdity.”

– Washington (DC) City Paper

“Prankster brothers who get their kicks out of tweaking humorless companies…”

– Associated Press

“…masterfully constructed.”

– Reuters

“The sort of people customer relations folks want to strangle.”

– Crain’s

“Tip for customer relations departments…a little levity can promote brand loyalty, even from goofballs.”

– Chicago Tribune

“I give top marks to those companies that responded promptly and with generosity.”

– Lucy Kellaway, Financial Times