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© 2009 With the continued rise of social media, a sluggish global economy, and a shrinking media landscape clients will soon be taking the “private-label content” route.
“Content strategy?” Just write as well as you can. I toiled countless hours — running from side to side, scouring the Series of Tubes, and at last ascending the mountaintop — to learn all regarding ‘content’ and ’strategy’ for company blogs. Here’s what I brought back.
© 2009 • Stuart Wade • all rights reserved Corporate Social Networking Quickens Connections, Collaboration
“Facebook at work” trend creates efficiencies, new connections
Back in the early 1960s, product managers in skinny ties and shirtsleeves put workers into teams using the cutting-edge technologies of the day: the switchboard gal, the IBM Selectric and the memorandum. Forty years later, the wireless age makes connecting people who work in the same organization far quicker and more efficient, right?  Hotel Yearbook 2009 What should the worldwide hotel industry be expecting during this moment of economic retrenchment? From seizing opportunity in crisis to the war for talent, The Hotel Yearbook 2009 (for which I served as editor) is a forum where the world’s leading industry experts analyze the year to come.
Trek’s John Burke: Advocacy Is the Future The world keeps spinning and with it obesity is on the rise, traffic congestion keeps getting worse and the number of megacities (population 10 million or more) has exploded. Trek Bicycle Corporation’s president John Burke believes the bicycle is the solution—if leaders in his industry are willing to shift their focus toward advocacy.
Tour Week Has Arrived Conditional apologies to Dakar, The Iditarod and Dean Karnazes’ “Outlook” calendar aside, it’s just seven days until the world’s toughest sporting event. And regardless of your stance on the sport’s recent stumbles, follies and outright embarrassments, plenty of reasons still exist to love its signature event.
With my stellar AMD teammates, I managed the organization’s first microsites [sadly, all now defunct] promoting the company’s technology partnerships in F1, cycling, and NASCAR. Springbox designed and co-wrote these superb sites.
QA with Chris Fowler: A UK Weekend Like No Other ESPN’s Chris Fowler has been in London covering Wimbledon. A longtime friend of Lance’s and of Postal/Discovery, Chris checked in with The Paceline in the early evening Saturday (London time). Q. The Tour de France began today in London on a weekend in which Venus Williams took the Wimbledon ladies’ final here today, and the men go tomorrow. Also on Sunday, the Formula 1 British Grand Prix gets underway with Brit rookie sensation Lewis Hamilton leading the Drivers standings. What’s it been like there? Chris Fowler: It’s been an unprecedented sports weekend for London. I think it might be the craziest collision of differing cultures and different kinds of sports in any one city ever. You definitely felt an extremely high curiosity factor for the Tour. There is a hardcore group of cycling fans here like in any large city, but this event cut way across that, not just with locals but it also clearly brought in a lot of people from all over Europe. Whereas Wimbledon is distinctly English and F1 here is mainly a celebration of national phenom Lewis Hamilton – who is becoming the Lance of F1 – it’s clearly more of a more global thing with the Tour. |
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