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A word about 2010: “client”

The Client will drive the conversation in 2010.
And the message remains critical.

With the continued rise of social media, a sluggish global economy, and a shrinking media landscape clients will soon be taking the “private-label content” route.

read more A word about 2010: “client” »

Nick: What Went Wrong

“Pottersville Nick” vs. “Bedford Falls Nick”: An analysis.
By popular demand.

From the Archives: Review of “The Real Thing”

Coke Corporate Biog Long On Fizzle, Not Sizzle

‘Real Thing’ examines company’s ambition in tedious detail

The princely sum I’ll earn for writing this review will barely make a dent in my annual consumption outlay for Coca-Cola.

FG Squared: all-new site

I’m delighted to report that my clients/colleagues/pals at FG2 have relaunched the company site — a project many months in the making, and a site I helped to devise and write.

Words, Weblogs: Bring it, people

“Content strategy?” Just write as well as you can.
Words matter and life’s short. Be clear, descriptive and confident online.

I toiled countless hours — running from side to side, scouring the Series of Tubes, and at last ascending the mountaintop — to learn all regarding ‘content’ and ’strategy’ for company blogs.

Here’s what I brought back.

Virtual highball: corporate social networking

Corporate Social Networking Quickens Connections, Collaboration

“Facebook at work” trend creates efficiencies, new connections

Back in the early 1960s, product managers in skinny ties and shirtsleeves put workers into teams using the cutting-edge technologies of the day: the switchboard gal, the IBM Selectric and the memorandum. Forty years later, the wireless age makes connecting people who work in the same organization far quicker and more efficient, right?

The Hotel Yearbook 2009

Hotel Yearbook 2009

What should the worldwide hotel industry be expecting during this moment of economic retrenchment? From seizing opportunity in crisis to the war for talent, The Hotel Yearbook 2009 (for which I served as editor) is a forum where the world’s leading industry experts analyze the year to come.

The future according to Trek

When the Discovery Channel Pro Cycling team “turned green,” its website, The Paceline, did also. It was a pleasure to edit and publish this bicycling advocacy presentation, originally a speech presented by Trek president John Burke.

Trek’s John Burke: Advocacy Is the Future

The world keeps spinning and with it obesity is on the rise, traffic congestion keeps getting worse and the number of megacities (population 10 million or more) has exploded.

Trek Bicycle Corporation’s president John Burke believes the bicycle is the solution—if leaders in his industry are willing to shift their focus toward advocacy.

Vignette: Target controls arsenal

I helped Vignette produce a series of articles surrounding customer experience management and enterprise social networking. This one covers the intrigue of persona shifting.

CSE: The Paceline

As managing editor for The Paceline, I worked alongside Discovery Channel Pro Cycling Team management, sportswriters, entertainment media, advocacy groups, team partners, and the athletes themselves. I posted this “fan’s notes” on the Saturday prior the ‘07 Tour de France.

Tour Week Has Arrived
–by Stuart Wade

Conditional apologies to Dakar, The Iditarod and Dean Karnazes’ “Outlook” calendar aside, it’s just seven days until the world’s toughest sporting event. And regardless of your stance on the sport’s recent stumbles, follies and outright embarrassments, plenty of reasons still exist to love its signature event.

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