A word about 2010: “client”



The Client will drive the conversation in 2010.
And the message remains critical.

© 2009dudesStuart Wade • all rights reserved

With the continued rise of social media, a sluggish global economy, and a shrinking media landscape clients will soon be taking the “private-label content” route.

FG Squared: all-new site

fg2.3I’m delighted to report that my clients/colleagues/pals at FG2 have relaunched the company site — a project many months in the making, and a site I helped to devise and write.

Words, Weblogs: Bring it, people

“Content strategy?” Just write as well as you can.
Words matter and life’s short. Be clear, descriptive and confident online.

© 2009  • Stuart Wade • all rights reserved

I toiled countless hours — running from side to side, scouring the Series of Tubes, and at last ascending the mountaintop — to learn all regarding ‘content’ and ’strategy’ for company blogs.

Here’s what I brought back.


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Virtual highball: corporate social networking

don_draper

© 2009  • Stuart Wade • all rights reserved

Corporate Social Networking Quickens Connections, Collaboration
“Facebook at work” trend creates efficiencies, new connections

Back in the early 1960s, product managers in skinny ties and shirtsleeves put workers into teams using the cutting-edge technologies of the day: the switchboard gal, the IBM Selectric and the memorandum. Forty years later, the wireless age makes connecting people who work in the same organization far quicker and more efficient, right?

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The Hotel Yearbook 2009

Hotel Yearbook 2009

Hotel Yearbook 2009

What should the worldwide hotel industry be expecting during this moment of economic retrenchment? From seizing opportunity in crisis to the war for talent, The Hotel Yearbook 2009 (for which I served as editor) is a forum where the world’s leading industry experts analyze the year to come.

The future according to Trek

bikelaneWhen the Discovery Channel Pro Cycling team “turned green,” its website, The Paceline, did also. It was a pleasure to edit and publish this bicycling advocacy presentation, originally a speech presented by Trek president John Burke.

Trek’s John Burke: Advocacy Is the Future

The world keeps spinning and with it obesity is on the rise, traffic congestion keeps getting worse and the number of megacities (population 10 million or more) has exploded.

Trek Bicycle Corporation’s president John Burke believes the bicycle is the solution—if leaders in his industry are willing to shift their focus toward advocacy.

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Vignette: Target controls arsenal

vignetteI helped Vignette produce a series of articles surrounding customer experience management and enterprise social networking. This one covers the intrigue of persona shifting.

CSE: The Paceline

plgrabAs managing editor for The Paceline, I worked alongside Discovery Channel Pro Cycling Team management, sportswriters, entertainment media, advocacy groups, team partners, and the athletes themselves. I posted this “fan’s notes” on the Saturday prior the ‘07 Tour de France.

Tour Week Has Arrived
–by Stuart Wade

Conditional apologies to Dakar, The Iditarod and Dean Karnazes’ “Outlook” calendar aside, it’s just seven days until the world’s toughest sporting event. And regardless of your stance on the sport’s recent stumbles, follies and outright embarrassments, plenty of reasons still exist to love its signature event.

read more CSE: The Paceline »

Corporate microsites

amdsportscom

With my stellar AMD teammates, I managed the organization’s first microsites [sadly, all now defunct] promoting the company’s technology partnerships in F1, cycling, and NASCAR. Springbox designed and co-wrote these superb sites.

Q&A: Chris Fowler

ESPN's Chris FowlerI interviewed ESPN’s Chris Fowler during the first weekend of the 2007 Tour de France.

QA with Chris Fowler: A UK Weekend Like No Other

ESPN’s Chris Fowler has been in London covering Wimbledon. A longtime friend of Lance’s and of Postal/Discovery, Chris checked in with The Paceline in the early evening Saturday (London time).

Q. The Tour de France began today in London on a weekend in which Venus Williams took the Wimbledon ladies’ final here today, and the men go tomorrow. Also on Sunday, the Formula 1 British Grand Prix gets underway with Brit rookie sensation Lewis Hamilton leading the Drivers standings. What’s it been like there?

Chris Fowler: It’s been an unprecedented sports weekend for London. I think it might be the craziest collision of differing cultures and different kinds of sports in any one city ever.

You definitely felt an extremely high curiosity factor for the Tour. There is a hardcore group of cycling fans here like in any large city, but this event cut way across that, not just with locals but it also clearly brought in a lot of people from all over Europe. Whereas Wimbledon is distinctly English and F1 here is mainly a celebration of national phenom Lewis Hamilton – who is becoming the Lance of F1 – it’s clearly more of a more global thing with the Tour.

read more Q&A: Chris Fowler »